Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
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Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
Women lead the charge over last-minute men in Easter shopping
Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research.
EU referendum: Brits’ search habits reveal quest for information online
There are now less than 100 days until the UK makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.
Battle of the brains: Facebook AI chief criticises Google’s Go victory
AlphaGo had already sealed its series victory by winning the first three games of the best-of-five. That triumph dealt a blow to Facebook, which has also been developing AI to play Go, a hugely complex ancient Chinese board game. In January, Facebook CEO Mark Zuckerberg said the company had created an AI system that was ... [Read more...]
No keywords needed: Shutterstock debuts ‘reverse image search’
Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients.
Are your apps invisible to search? Top brands fail at ‘app indexing’
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
One search, many devices: How search is becoming a unified, cross-device experience
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
Moving to HTTPS: Why small businesses need to make their website secure [infographic]
Small firms often lack the resources of corporations, so secure websites for consumers can present a greater challenge. This infographic from Nimbus Hosting provides a checklist on how and why a business can make their website secure to help grow their sales, SEO visibility and customer loyalty.
Mother’s Day: 60% of searches via mobiles
Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research.