Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
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Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Android users get “Pay With Google” for simpler mobile shopping
Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.
Google AI now teaching itself: Getting closer to ‘The Singularity’
Google’s AI can create better machine-learning code than the researchers who made it, according to the company.
Pinterest platform opens up to search advertising
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.
Top tips: Is your digital strategy ready for the rise of Alexa?
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
Target signs up to Google Voice shopping service
Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.
SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush
Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.
Shutterstock debuts ‘Composition Aware’ search
Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.
Guitar maker Fender amplifies presence with targeted digital campaign
World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.