Search Archives

SEO Ranking– What factors you need to focus on for your site

October 22, 2018

There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

October 11, 2018

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

UK digital adspend rises 15% to £6.36bn

October 10, 2018

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

October 8, 2018

The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

“Alexa, process all my sales orders for the day”: Why voice is the future of eCommerce

October 5, 2018

With ever more people using voice assistants to shop, are retailers missing a trick? Mike Cockfield, CEO at Khaos Control Solutions, looks at how business can quickly implement voice technology to offer customers a buying process that is as simple and effortless as possible.