Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
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Facebook and Universal slammed for showing different trailers to ‘ethnic audience’
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
The YouTube generation: 92% of 16-24s visit site every month
YouTube is still more popular than Facebook in terms of number of visitors, according to new research.
Bloggers and native ads: Google outlines 3 key rules
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.
UK to ban online junk food ads aimed at kids?
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
BBC debuts first 360-degree TV show online
BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser.
Top tips: Integrating virtual reality in PR
Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
Video trends: YouTube and Netflix rise… but TV still king
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.
Video viral of the week: HTC promotes VR with street game pranks
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.
Coca-Cola turns packaging into Virtual Reality headset
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.