COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
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Fortnite premieres trailer of latest Christopher Nolan film ‘Tenet’
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Data to drive marketing agendas in times of uncertainty- Salesforce report
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.
Uber cuts 3,000 more jobs as gig economy suffers in lockdown
Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.
Meaningful marketing during Covid-19: How can brands adapt in a culturally relevant way?
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Building influence: How online retailers can effectively work with content creators
Jennifer Quigley-Jones CEO and founder of YouTube Marketing agency Digital Voices looks at the best ways ecommerce brands can benefit from the huge rise in interest in online video.
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Top tips: Developing a more diverse and inclusive workforce through cognitive diversity
The digital marketing industry has taken strides to encourage demographic diversity, but cognitive diversity – which refers to the plurality of mindsets and perspectives within an organisation – has often been overlooked. Vijayanta Gupta, Global VP of Product Marketing at Sitecore discusses steps that the tech industry can take to become more cognitively diverse.