Ad retargeting fuels 35% of app marketing conversions
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.
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DoubleVerify offers standard ad metrics for connected TV apps across platforms
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
TabMo links in-store visits to ad activity with new tool
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
PR in a pandemic: Journalists want ‘more and better’ content as activity drops
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”
The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
Global internet trends: Virus lockdown creates a world of night owls
A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Customer experience crucial to capitalising on consumers Covid-19 influenced shift online
Delivery costs, returns, and frictionless payment and data-capture processes are the critical touchpoints for retailers to finetune to provide an excellent customer experience (CX) online, according to a new report.
Balancing Innovation and Regulation: FinTech Trends and Challenges
The financial technology sector is booming, with financial inclusion, regulations, consumer savviness and innovation all on the rise. Shaun Puckrin, CPO for Global Processing Services (GPS), looks at the future of the FinTech industry by looking at the current trends and challenges it faces.