Takumi X will let brands to work closely with creators to produce innovative and culturally relevant content. The service is available in the UK with US with other territories rolling out in the coming weeks. While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing … [Read more…]
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
When it comes to coding jobs, Python is the programming language Brits most intend to learn, followed by SQL, with Brits most interested in data analyst roles, according to new research.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.