Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
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Global big data analytics market ‘to grow 4.5 times by 2025’
Demand for Big Data Analytics will surge to 4.5 times its size, garnering a revenue of $68.09bn by 2025 from $14.85bn in 2019, up at a staggering compound annual growth rate of 28.9%, according to new research.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements
parcelLab founder and CEO Tobias Buxhoidt and guest speaker Emily Pfeiffer, Senior Analyst at Forrester discuss in a new webinar how putting the customer’s needs first enables retailers to reap the benefits of an engaging post-sales customer experience that breeds loyalty.
Facebook to ban new US political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Coventry University puts GDPR compliance to the test with internet privacy project
A Coventry University-led research project investigating GDPR compliance through cookies in websites and apps has launched an innovative tracking-free website, which has been designed to protect the privacy of all visitors to the project website.
Small firms ‘turning to data to steer their Covid recovery’
The world’s small and medium sized businesses (SMBs) are turning to data as they look to steer a course to COVID recovery, with 61% saying their employee productivity was similar as in the office .
Screen Moguls launches GO.CINEMA to help independent cinemas
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.