First Vs. third party data: Which is best for marketing?
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research.
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Cannes Lions Day 7: Video highlights
The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL’s digital prophet Shingy. View the video highlights below.
Cannes Lions 2015 review: Technology and creativity collide
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
Cannes Lions award winners: Geico pre roll ad wins Grand Prix
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
Programmatic accounts for 45% of display ads in UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
Cannes Lions day six: video highlights
Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB’s Amir Kassaei and Al Gore. Watch the video highlights here.
The evolution of millennials (infographic)
As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group.
James Murdoch at Cannes: India is “greatest opportunity of next 5 years”
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Cannes Lions Day 5: Video highlights
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Consumers to Brands: The Louder You Scream, the Less We Care
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.