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Apple allows ad blockers for first time

September 8, 2015

For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad … [Read more…]

Ads, Mobile, Regulation Apple, apps, content, Facebook, Google

YouTube channel under fire for ‘deceptive’ Xbox video blog ads

September 8, 2015

YouTubers on a popular YouTube channel received hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed.

Ads, Regulation, Video advertising, brands, Entertainment, government, marketing

YouTube to give advertisers more data on viewers

September 7, 2015

YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers.

Ads, Video brands, comScore, video, YouTube

AOL buys Millennial Media to boost mobile ads

September 4, 2015

AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.

Ads, Mobile advertising, agencies, AOL, apps, France

Man United boosts digital marketing with global partnership

September 3, 2015

Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.

Ads, News content, digital marketing, global, sport, technology

Google Chrome blocks auto-playing Flash ads

September 3, 2015

Google’s Chrome browser has started blocking some internet adverts that use Adobe’s Flash technology, joining many major web platforms now phasing out the dated video software.

Ads, Regulation advertising, Amazon, content, Google, security

Wikipedia blocks 381 scam accounts

September 3, 2015

Wikipedia has blocked 381 user accounts for ‘black hat’ editing in what it believes was a coordinated spam campaign carried out by a single group.

Ads BBC

Right to reply: Usability is transformative; demand is cross-generational

September 2, 2015

App makers need to recognise a new way of thinking and working on mobile and tablets: “Does it make my life easier?” Alister Esam, CEO, BoardPacks, looks at the usability challenges facing a new generation of users.

Ads Android, Apple, technology

Mobiles ‘now account for over half of internet time’

September 2, 2015

The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.

Ads, Content, Mobile, News advertising, analytics, apps, comScore, email

Marketing fail: Flipkart sorry for ‘sexist’ customer emails

September 1, 2015

Flipkart has been forced to apologise for sending a sexist promotional email after a customer who took to Twitter to criticise India’s largest online retailer.

Ads, E-commerce content, email, India, marketing, Twitter
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