As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.
The vast amount of information now flowing through businesses and across the internet is unlocking the potential for innovative new technologies and business models, but will need ever more robust security and protection. Erasmus Holm, EMEA marketing director at Stibo Systems, outlines his predictions for technology trends in the coming year.
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead.
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is creating an explosion of new customer touchpoints for marketers to harvest. As part … [Read more…]