Nicholas Mann, owner and managing director of Interdirect gives us his take on the colourful little characters that seem to be leading the way in the future of emotional expression in digital communication.
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.
In an age where it costs five times more to acquire a new customer than it does to keep an existing one, Gavin Harris, senior UX consultant at Box UK looks at three simple steps digital marketers can take to increase their client retention.
Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones.
A surge in video views that has boosted advertising spending contributing to a bumper final quarter for Facebook.
Local audience data firm Eyeota, the global leader for local audience data, announced today that it has raised US$7 million in Series A funding.
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.