Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
1 in 4 people don’t trust any online organisation with their personal details and 43% of users are worried about the general security issues of shopping online, according to this new infographic from Symantec.
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.
Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices.
Mobile ad tech firm Widespace has secured €15.8m in growth capital investment.
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…
Yahoo has struck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content.
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.