As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.