The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research.
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.
Last month’s Capgemini and Informatica’s The Big Data Payoff report reveals the successful habits of profitable Big Data teams. Peter Ruffley, Chairman at Zizo argues that the key to big data success is to start from the desired business outcomes.
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
Ryanair is using Bench marketing platform as part of the airline’s wider digital transformation and customer engagement programme.
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.