EU referendum: What are voters searching for?
With the EU referendum less than 2 weeks away, Hitwise, a division of Connexity, lifts the lid on what the British public is thinking ahead of the upcoming vote by looking at search habits.
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Viral of the week: Kleenex showcases 11-year olds animal care
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below…
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.
‘Dark social’ channels dominate UK mobile sharing activity
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.
Can big data predict Euro 2016 winner?
Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis.
Top global brands: Google regains top slot from Apple
Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.