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On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising

June 24, 2016

This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.

Ads, News advertising, Europe, global, marketing, media

DMA comment: What does Brexit mean for the marketing industry?

June 24, 2016

Following the result of the EU referendum this morning and the UK’s choice to leave the union, please find below some comments on what this means for the marketing industry from the CEO of the DMA, Chris Combemale.

Ads, Regulation Europe, global, marketing, Privacy, UK

Cannes Lions 2016: Highlights from Day 5

June 24, 2016

Day 5 at the Cannes Lions event saw Iggy Pop, Gwyneth Paltrow, Keith Weed and Kevin Kelly take to the Cannes Lions stage. Watch their best bits in the video below.

Ads, Mobile video

Cannes Lions 2016: Highlights from Day 4

June 23, 2016

The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below:

Ads, Mobile video

Quarter of Brits turn to social media to understand EU referendum- report

June 23, 2016

One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]

Ads, Social apps, email, Facebook, media, Privacy

Tumblr takes on Facebook and Periscope with live video

June 23, 2016

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video.

Ads, Social content, Facebook, media, Twitter, video

Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk

June 23, 2016

Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.

Ads, Content advertising, content, demographics, digital marketing, global

EU poll: Two-thirds of Netimperative readers back remain for better digital future

June 22, 2016

Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

Ads, Content, E-commerce, Mobile, News, Regulation, Social agencies, BBC, brands, Brazil, broadband

Cannes Lions 2016: Highlights from Day Three

June 22, 2016

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below.

Ads, Viral Samsung, video

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

June 22, 2016

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…

Ads, Video, Viral advertising, content, Facebook, France, global
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