Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
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The 5 post-pandemic “shopper tribes”: How are consumers habits changing?
A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
LinkedIn tests ads for Stories format
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
The worst marketing fails of 2020: Gin bombs, poor-taste workouts and Snickers offends Wales
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition
Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.
Half of marketers say the switch to ‘headless’ tech has made marketing faster
Half (50%) of marketers say that they have been able to increase the speed at which they publish content by using a headless CMS, according to new research.