Google ‘Expanded Text Ads’: 20% increase in CTRs
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.
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Creative industries unite to lead post-Brexit growth
The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week.
Bournemouth students win university marketing completion
A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand.
Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.
Top IoT tips: When not being ‘genuinely’ real time could mean missing out on some of the action
With the advent of the Internet of Things, John Fleming marketing director Webtrends EMEA looks at what marketers actually need to take advantage of the opportunity as real-time, all of the time.
Desperados runs vertical beer ad for mobile generation
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.
Top tips: The silvers are surfing online with tablets but is anyone targeting them?
Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.
Nescafe’s Tumblr switch: Six months on
At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.
Ten years of digital growth: Ireland leads Europe for long-term ad spend
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.
Top presenting tips: How Richard Branson and Caitlin Jenner can help you convert business
Both Branson and Jenner have outstanding profiles in the media and have perfected how to present, but what lessons can be taken from their styles? How can their techniques help us become better presenters and convert business from presentations? Tim Levy, an esteemed speaking and marketing coach, who is scheduled to speak at the upcoming … [Read more…]