Google speeds up mobile adverts with ‘Amp For Ads’
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
Ads
Yahoo fails to find buyer as losses widen
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.
Pokemon Go: Five examples of brands catching the augmented reality craze
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…
Top tips: How businesses can use data to make cost savings and drive their enterprise forward
How can businesses can use seemingly unimportant data to make cost savings and drive their enterprise forward? Phil Foster, Managing Director of Love Energy Savings offers a guide to how incredibly valuable data is to future development.
Guy Phillipson to step down as IAB boss after 12 years
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.
Email marketing best practice guidelines – 40% of viewers probably not seeing images
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.
Top tips: 4 factors affecting brands and advertisers as TV shifts to digital
Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.
HookLogic partners Auchan to bring performance marketing platform to France
Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.
L’Oréal launches makeup emoji keyboard to connect with millennials
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.