Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
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UK insurers beat US for digital customer experience
Insurers in the US trail the UK when it comes to digital customer experience, according to research released today by multichannel customer service software company Eptica.
Guest comment: The future of email
Has email marketing now reached an end point for innovation, or have we much more to come? Victoria Dyke, Marketing Manager at CommuniGator looks at future email trends.
Search trends in 2016: Google results pages showing fewer organic results (but more app links)
The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.
Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.
Top ecommerce tips: Optimising the online experience for quality
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
Is the big data boom over? Firms planning less investment
A lack of return on big data projects is causing companies to turn spending towards other priorities, according to new research.
Criteo buys ecommerce ad tech firm HookLogic for $250m
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.
Pedigree “Dark to Light” campaign champions guide dogs
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind.
Facebook takes on Craigslist and eBay with classified ads
Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale.