Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…
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Guest comment: Millennials, marketing and me
Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
Brits losing patience with social media customer service
UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research.
Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.
Live chat: not just for millennials
Roll back a few years and I’m sure you wouldn’t be surprised if your grandma thought that a hashtag was some sort of gruesome disease. Nowadays, almost one in five Twitter users are aged over 50, and over 28 million seniors have a Facebook account. Add to that the fact that over 59 percent of … [Read more…]
Facebook admits more ad metrics errors: 3 new bugs found
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
Digital disruption: Half of UK businesses “will not exist in current form by 2021”
Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research.
5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Top tips: How to excel at mobile commerce this holiday season
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.
Battle of the Christmas ads: Mums pick M&S as best festive video
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.