Trump-supporting news site Breitbart blocked by ad exchange
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”.
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Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.
Unilever debuts #ShareAMeal campaign to fight world hunger
Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.
“One moment”: OK Go teams with Morton Salt for 4.2 second music video
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds.
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Facebook closes Atlas to focus on direct ad sales
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.
The Personal Data Economy: Is data the new oil?
There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper report.
Bupa launches ‘if a band was your body’ video to boost young people’s health
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service.
IAB Europe White Paper: Using Data Effectively in Programmatic
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.
McDonald’s debuts “biggest ever” Christmas campaign with Blippar and Amazon
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers.