Shine quits ad blocking to become “ad verification” platform
Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.
Ads
Social listening reveals who would win the Oscars if the public were in charge
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).
comScore brings multi-platform video measurement tool to UK
comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.
Premium editorial content “more memorable and engaging than social feeds”
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
Ad blocking levels have “stabilised”- IAB
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
Ads at the Oscars: Which brands spend the most?
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
Nosy nations: Spanish most likely to click on “confidential” emails
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.
The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.
Google to replace paid site search tool with ad-funded version
Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.