Elon Musk’s next big project: Linking human brains and computers
SpaceX and Tesla CEO Elon Musk has launched a new project: a “medical research company” called Neuralink that will make brain-computer interfaces.
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62% of marketers are not using personalisation in their campaigns
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.
Global online advertising “to overtake traditional TV ad spend this year”
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.
Unilever proves programmatic display ads “generate £1.47 for every pound spent”
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
US uses social media for TV discovery
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
US senate votes to allow ISPs to sell consumer data
The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.
Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Adobe unites marketing tools under single “Experience Cloud” platform
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items
Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna.
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.