In 2013, Spreadshirt created a touch-optimised t-shirt design tool for tablets, but didn’t think it would catch on. But then it saw a 73% rise in smartphone orders. Tony Findeisen, the lead-developer at Spreadshirt, offers tips on how to create for the smartphone ecommerce experience.
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
Demand for digital marketers and content curators is now exceeding supply, according to new research.
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.