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“Open the pod bay doors, Siri”: The evolution of the intelligent assistant

May 17, 2017

Things didn’t run smoothly when the astronauts in 2001: A Space Odyssey toyed with artificial intelligence. When asking to be let back inside the spaceship, supercomputer HAL eerily responded, “I’m sorry Dave, I’m afraid I can’t do that.” Thankfully, the personal assistants we use today are a little friendlier. Here, Roxanne Abercrombie of  business automation … [Read more…]

Ads, Content, Mobile, News Apple, CRM, ecommerce, Google, Microsoft

Online retail trends: Click and collect starts to pay off

May 17, 2017

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.

Ads, E-commerce, News Amazon, Entertainment, global, retail, UK

Snapchat “Sponsored World Lens” turns 3D augmented reality into ads

May 16, 2017

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

Ads, Mobile, Social, Video, Viral advertising, Entertainment, games, images, marketing

Google revamps AdSense: More transparent rules for publishers

May 16, 2017

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

Ads, Content, Regulation, Search content, Google, technology

Online video trends: 50% of sports fans watching matches on the internet

May 15, 2017

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.

Ads, Content, Video demographics, global, video

Bose boosts Formula One sponsorship with Yahoo partnership

May 15, 2017

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

Ads, Content, Mobile content, CRM, France, Germany, Search

Citymapper tests free London bus service

May 15, 2017

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

Ads, Mobile, Video smartphones, technology

Playing politics with big data: What can marketers learn from Trump and Brexit?

May 12, 2017

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

Ads, Content, News, Regulation, Social, Viral advertising, BBC, digital marketing, email, Facebook

Chatbots “could save billions” for UK industries

May 12, 2017

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.

Ads, Content, Social brands, ecommerce, global, retail, technology

Healthcare education giant Laerdal gets website revamp with Amaze

May 11, 2017

Laerdal Medical’s, the producer of the ‘Resusci Anne’, has got a new global website built in conjunction with agency Amaze.

Ads, Content content, ecommerce, global, marketing
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