The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.
The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.
Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival.