Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
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World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Google messaging platform Allo finally comes to desktop
Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Email marketing trends: Consumers open, but are cautious to click
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
Right to reply: Facebook Watch shows TV is going OTT no matter what
This week, Facebook launched its television platform ‘Facebook Watch’ to encourage its 2bn monthly active users to see the platform as a destination for watching longer videos. Steve Miller-Jones, Senior Director of Product Management at Limelight Networks, explains why the trend towards watching video online shows no signs of stopping – consumers have taken control … [Read more…]