The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%
Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.
Ads
Government “must do more to support data-driven creative industries”
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Top video marketing tips: Forget programmatic – think holistic
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
How much is too much when it comes to discounts and customer loyalty?
With Black Friday coming up, how should retailers approach discounting in order to generate the best chance of a second purchase? Pini Yakuel, Chief Executive Officer at Optimove looks at why customer retention is often a science more than it is an art.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Banner ad viewability hits 18-month high
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.