Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
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Online Ads Are Killing Traditional Media: Here’s How Retailers Can Avoid Dying With It
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.
Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”
Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.
Virals of the year: Nespresso puts George Clooney in classic films
George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.
Virals of the year: Volvo targets women with “Moments”
This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.
AI: Unlocking the Secrets of the Global Supply Chain
Supply chains are becoming ever more complex as organisations respond to the demands of an eCommerce dominated world. In the bid to retain control, organisations are now collecting huge amounts of data as products are tracked from one end of the globe to another – and it is this data that is set to provide … [Read more…]
Top tips: Why research needs a line on your marketing budget
It is a given that content campaigns perform better when backed up with great research; but while this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to … [Read more…]
UK consumers believe their data is worth £254 per year
On average UK consumers value their data on average at £254 per year, according to new research.
Guest comment: The Age of AI
Tech giants and business leaders have adopted a mantra of AI this year. Stephen Upstone, CEO of LoopMe look at why business leaders are increasingly putting AI at the forefront of their business strategies.
Brand loyalty: 5 questions you should be asking to become an ‘experience business’ in 2018
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.