Kia invites parents to ‘Live Every Moment’ in the journey of parenthood
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
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Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Top tech trends of 2018: Huawei reveals its predictions
Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.
Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Apple to buy Shazam for $560m?
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
Star Wars attracting new female audience with Rey and Jyn
Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.
Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
‘Digital Fragmentation’ poses new challenges to global growth
A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.
Sprinklr debuts new Reddit listening tool for brands
Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.