Consumer electronics, sporting and consumer goods saw an uptick in digital ad spend towards the end of 2020, while hospitality, entertainment, travel, leisure & tourism reduced spending as the long-term effects of the Covid-19 pandemic are felt across many industries.
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.
Over one third of British consumers (35%) faced a decline in household income, up from 29% in September, according to new research.
Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn from those who leveraged cultural cache in their Super Bowl LV ad offerings this year and gives her take on what this means for the power of celebrity in 2021 and beyond.
Australian parliament has passed a new media law that obligates Facebook and Google to pay for news content.
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.