Global smartphone sales price sees record growth
Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
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Ad viewability hits 3½-year high
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
GDPR: UK Govt urges firms to prepare for stronger data protection laws
Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.
Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Super Bowl gets an Angry Birds twist
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.
Ad engagement ‘boosted by winter chill’
Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
Nielsen Brandbank makes pack images ‘more mobile friendly’
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.
Google search ranking trends: Publishers and encyclopedia sites make gains
Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites – reddit.com, tumblr.com and pinterest.com – experienced the biggest losses according to a new study.