Facebook halts medical data sharing plan with US hospitals
Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.
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Le Monde partners Ligatus for brand safe premium native advertising
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
Top social media tips: Brands get better organic visibility with Instagram Stories
Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.
UK health insurers in sick bay: digital marketing failing to track rising consumer interest
The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Google’s search algorithm updates of 2017 [INFOGRAPHIC]
From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.
Google’s crackdown on Ads – Let’s just read between the lines here
Google’s new rules for mobile ads are now permanently enforced. Oli Gold, UK MD of YOC investigates how this ruling came about, what it means to advertisers and publishers and then where we go from here.
LinkedIn launches video for Sponsored Content and Company Pages
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.
April Fools’ round-up: Snapchat’s Russian bots, Brexit emojis and bankrupt Elon Musk
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…
Top 10 Brexit searches: ‘What is Brexit?’ remains number 1 since 2016
The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.