Social media ad spend trends: Facebook grows but Snapchat soars 234%
Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.
Ads
“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
White paper: AI crucial to future of marketing
Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.
Social media: and how corporate communications became more complicated
9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.
Facebook users would have to pay to opt out of profile data sharing- Sandberg
Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.
Unilever donates to charity for each Knorr video ad view
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
Top tips: The age of the digital dinosaur is over
Keren Lerner, Founder and Managing Director of Top Left Design explains why the age of the digital dinosaur is over and why business owners need to take responsibility for their marketing strategy in a world where everyone is fighting to be heard.
Facebook suspends Brexit data firm Aggregate IQ over alleged data breach
Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users’ data.
YouTube TrueView ad formats now bought on reach
With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.
Display advertising continues to be largest driver of digital publisher revenue
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.