The guide, titled “Connecting in the Moment”, describes how audiences go through their daily lives experiencing a collection of different “Moments”. It uses this as a lens to discuss topics including: • How to find a Moment and smartly spend your advertising resource. • Understanding the psychology of a Moment and how to appeal to … [Read more…]
Robin Coles, MD EMEA, XCCommerce looks how automation can enable retailers to create the personalised and responsive, omni-channel promotions needed to engage with an increasingly dispersed customer audience while removing the lengthy, manual fix process that currently characterises promotions.
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Over two-fifths (42%) of US and UK remote worker respondents say they’ve experienced Zoom fatigue since the pandemic began and 30% have worn pyjamas on work virtual meetings in the past 12 months, according to new research.
The traditional whiteboard brainstorm has gone virtual and a lot more engaging, thanks to a new collaboration between the Post-it App from 3M and Miro.
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
Conversational advertising platform, Cavai, has struck a new partnership with Inskin, a provider of high impact digital display advertising.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimise their programmatic campaigns on a pre-bid basis. This follows a recent IAS study which highlighted that 80% of consumers find ad messages related to adjacent content impact their perception of the brand. “Programmatic … [Read more…]
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.