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The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Ads, Content, News, Search, Social brands, Google, infographic, Microsoft, Search

Great British Bake Off: Which brands are winning on social media?

October 8, 2018

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

Ads, Content, Social brands, content, Facebook, games, marketing

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

October 8, 2018

The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

Ads, Mobile, Regulation, Search Android, Apple, Google, Privacy, security

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

October 8, 2018

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

Ads, Content, Video, Viral Europe, marketing, media, technology, UK

New ad shows dogs can help ease transition for students

October 8, 2018

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

Ads, Content, Social, Video, Viral brands, marketing, video

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

Ads, Content, News, Social, Video, Viral content, Facebook, media, UK

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

October 5, 2018

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview … [Read more…]

Ads, Regulation advertising, agencies, Europe, France, Germany

IMImobile offers Apple Business Chat to help clients connect with customers

October 4, 2018

Cloud communications firm IMImobile has become one of the first firms to adopt the new Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad.

Ads, Mobile Apple, Australia, France, Germany, iPad

Brexit and the UK consumer: How will it change marketing?

October 4, 2018
UK ecommerce growth at risk as 94% of online brands lose EU customers since December
UK ecommerce growth at risk as 94% of online brands lose EU customers since December

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.

Ads, News, Regulation brands, Christmas, marketing, media, retail

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

Ads, News, Video advertising, BBC, content, Europe, marketing
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