Ads Archives

Four steps to creating a successful digital marketing campaign

November 22, 2018

Following the revelation that 99% of businesses plan to up their spending in that department next year, Peter Bell at Marketo offers advice on how to build a successful digital marketing campaign.

Designing for Gen Z: How to connect with the next generation of influencers

November 22, 2018

Following in-depth research into the wants, needs and very unique habits of the UK’s Gen Z market, and successfully rebranding established brands to appeal to this hyper-connected audience, Andy Culbert from digital-first design agency MERó shares his five key take-outs of designing for Gen Z.

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

November 22, 2018

YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.

Black Friday marketing: Social rises but direct marketing still dominates

November 22, 2018

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

Top marketing tips: Why time is as important as data and creativity

November 22, 2018

There has always been an argument about what’s more important in advertising – data or creativity. What use is data if you haven’t got the time to crunch through it all? And what use is creativity if you don’t understand your audience? Anna Forbes, UK General Manager at The Trade Desk, looks at why technology … [Read more…]

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

November 20, 2018

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

Most marketers claim creativity ‘harmed by digital advertising growth’

November 19, 2018

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

Businesses lack skills to make full use of ‘Big Data Boom’

November 16, 2018

Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research.

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.