Ads Archives

PubMatic launches OpenBid programmatic platform for app developers

March 7, 2019

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

Nuance tool unites AI and human customer service

March 6, 2019

Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

Guest comment: Does ‘Digital’ really exist?

March 6, 2019

Companies shouldn’t just jump on any digital improvement, but seek to enhance their customer experience with the right ones. All improvements- digital or not- must start and end with the customer in mind. Peter Tetlow, Client Solutions Director, Ventrica details why digitalisation isn’t the solution that will make a company stand out from the crowd; … [Read more…]

UK ad industry outlines 5 step plan to rebuild trust

March 6, 2019

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Bing ads and Samsung launch 3D Search ads

March 6, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

Kantar Marketplace goes live: Online store for customised market research

March 6, 2019

Kantar has launched a new platform that lets brands buy custom surveys and market research.

The weirdest tech from Mobile World Congress

March 4, 2019

Among the latest phones and networks, Mobile World Congress is also a great place to discover some more unconventional uses of technology. Here, we round up 7 of the strangest inventions on display at this year’s event.

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G

March 4, 2019

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.