Top 36 UK sonic logos: Just Eat, Go Compare and Moonpig among most popular jingles
Just Eat has the UK’s favourite sonic logo, followed by AO.com, GoCompare, Moonpig and Pearl & Dean, according to new research.
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Shopping on TikTok sees 553% increase during the pandemic
The study, from Bazaarvoice’s Influenster community also reveals that 79% of shoppers are more influenced to shop via social media now, compared to pre-pandemic. Key findings • The platforms to watch: Instagram is ahead in the social commerce game, with 64% of consumers shopping from the platform in the last year, followed by Facebook (45%) … [Read more…]
Top 10 global football clubs by mobile app popularity
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
London theatre industry celebrates reopening with #BackOnStage campaign
To herald theatre’s return, The Society of London Theatre (SOLT) has launched an industry-wide Outdoor advertising campaign celebrating theatres reopening with Global, the Media and Entertainment group.
Guest comment: How Salesforce is returning to the office
CRM software firm Salesforce has outlined how it is undergoing a ‘global reopening’ in its offices, with a 3-stage approach, including new strategies like Volunteer Vaccinated Cohorts. Brent Hyder, president at Salesforce, offers a guide on how one of the biggest players in digital is adapting to the ‘new normal’.
Top marketing tips: Decoding culture to harness the power of online communities
Online communities have become a more powerful global cultural force than ever. But how can brands participate in these conversations? Will Cady, Global Director of KarmaLab, Reddit’s in-house creative strategy agency, looks at how brands can best engage with online communities.
Future plc buys Marie Claire US
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
The Digital Divide: Discord between marketers’ actions and consumers’ behaviours
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
Edit Kin + Carta partners Microsoft for new customer journey services
Edit Kin + Carta has joined Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform.
Kinguin transforms online customer experience with Google Recommendations AI
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.