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News

Google and Facebook account for over a quarter of UK internet time

August 9, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

Mobile, News, Search, Social advertising, analytics, AOL, BBC, Facebook

Middle East and Africa: 27% of digital consumers are ‘mobile-only’

August 9, 2017

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.

Mobile, News brands, global, smartphones

GDPR: UK to keep in line with EU privacy laws (even after Brexit)

August 7, 2017

The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.

Ads, News, Regulation global, government, media, Privacy, Regulation

Hearing your audience: the rise of social media listening

August 3, 2017

The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]

Ads, News, Search, Social brands, content, marketing, media, Search

Facebook seeks to calm AI fears after bots ‘invent own language’

August 3, 2017

Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”.

News, Regulation, Social Facebook, media

Email is still king when it comes to mobile conversion

August 3, 2017

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.

Ads, Content, Mobile, News brands, email, marketing, mobile marketing, UK

Top agency hiring tips: Rules for outsourcing your marketing management

August 2, 2017

Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.

Ads, News agencies, email, marketing, media, Search

Businesses expect to survive “less than four years without digital transformation”

August 2, 2017

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.

Ads, News content, France, Germany, global, technology

Facebook ad revenue now growing twice as fast as Google

July 31, 2017
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.

Ads, Content, Mobile, News, Social, Video advertising, content, Facebook, Google, media

RIP Flash: Adobe to end pioneering web software by 2020

July 31, 2017

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.

News games, Google, media, Microsoft, security
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