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News

Firms that prioritise customer experience ‘significantly outperform competitors’

February 21, 2018

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

Ads, Content, Mobile, News, Social analytics, brands, content, digital trends, marketing

Top content marketing tips: Authenticity as the cornerstone of influencer marketing

February 20, 2018

Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.

Ads, Content, News, Social, Viral advertising, brands, content, demographics, marketing

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

February 20, 2018

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

Ads, Mobile, News, Video, Viral global, local, marketing, video

Ad-blocking Millennials ‘happy to pay for content’

February 19, 2018

Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.

Ads, Content, Mobile, News, Social advertising, content, global

London still top European city for attracting tech talent

February 19, 2018

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

News Amazon, Apple, Europe, Facebook, global

Google Chrome launches own ad blocker

February 15, 2018

Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.

Ads, Content, Mobile, News, Regulation, Social advertising, content, Facebook, Google, Regulation

What gamers really think: VR needs killer app and micropayment acceptance

February 15, 2018

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.

Content, Mobile, News, Social content, Facebook, games, infographic, Twitter

International search trends: Which sites dominate Google across national boundaries?

February 15, 2018

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.

Content, News, Search Amazon, Apple, Brazil, eBay, Facebook

European car search trends: YouTube rules UK but the Spanish click most

February 14, 2018

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

E-commerce, News, Search, Social, Video brands, Europe, France, Germany, Italy

Google takes on Instagram and Snapchat with AMP Stories

February 13, 2018

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.

Ads, Content, Mobile, News, Social content, Google, images, media, Search
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