There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.
Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.
Almost a third of UK adults use health apps every week, with 21% doing so instead of visiting personal trainers or gyms, according to new research.
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.
Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance.
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like.