Meeting mania: 60% of workers ‘having more meetings than last year’
Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.
News
Why influencers – not footballers – will score for brands during the 2018 World Cup
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
“Second Screening” while watching TV ‘makes ads more effective’
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
GDPR: US start-ups better prepared than European counterparts
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
Online news trends: Consumers seek trusted titles in ‘post-truth’ world
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
UK’s top Royal Wedding searches
With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.
Guest comment: The mobile ad format conundrum
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]