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News

New AOP tool helps publishers verify cookie tracking tech compliance

November 6, 2018

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust.

Ads, Content, News advertising, media, technology

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

Ads, Content, News Australia, Brazil, China, France, Germany

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

October 31, 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

Ads, News, Regulation Amazon, analytics, global, Google, government

UK skills gap: Sector vacancies outweigh student enrolments

October 31, 2018

With continuous demand for skilled employees in some of the country’s highest growth sectors, the UK skills gap is a major and well-publicised crisis that, according to a report by Open University, costs the country more than £2bn a year.

News local, technology, UK

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

October 30, 2018

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.

Ads, E-commerce, News, Social Amazon, Apple, brands, content, Europe

Twitter to ditch ‘likes’ to boost quality of online debate

October 30, 2018

Twitter is planning to remove the ability to “like” tweets in an attempt to improve the quality of debate on the social network.

Content, News, Social media, Twitter

eSports gets musical: Twitch unveils new tools and karaoke platform

October 30, 2018

Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.

News, Social, Video Android, brands, Entertainment, games, local

How millennials (and other demographics) are engaging with print v digital

October 29, 2018

Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.

Ads, Content, News advertising, demographics, Facebook, marketing, newspapers

Video trends: Pre-teens driving huge surge in on-demand viewing

October 24, 2018

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.

Ads, Content, News, Social, Video Amazon, content, media, music, smartphones

Lufthansa and IBM team up for AI-powered ad campaign

October 24, 2018

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.

Ads, Mobile, News, Video, Viral advertising, brands, content, Entertainment, Europe
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