Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Twitter to ditch ‘likes’ to boost quality of online debate

October 30, 2018

Twitter is planning to remove the ability to “like” tweets in an attempt to improve the quality of debate on the social network.

Founder Jack Dorsey last week admitted at a Twitter event that he was not a fan of the heart-shaped button and that it would be getting rid of it “soon”.

The feature was introduced in 2015 to replace “favourites”.

Previously, favourites let users click a star-shaped button which would bookmark tweets to read later.

However, psychologists have indicated this may be the cause of social media addiction among users who crave acceptance and interaction from their colleagues.

In March 2018 Twitter introduced “bookmarks” for saving tweets, signalling a pivot to a new system.

But back in March, Twitter added ‘bookmarks’ as a way to save tweets, which hinted at a possible revamp of the site.

Unsurprisingly people haven’t taken news about the change well, with many outraged by the idea.

One person on Twitter wrote: “Eliminating the ‘like’ button will absolutely, certainly, 100% make the troll problem here way worse. The most common interaction here is the ‘like,’ and it’s friendly and affirming. In new Twitter, the most common interaction will be a hostile reply. Who the hell wants that?”

Another commented: “I leave a like to let a person know that I saw/read their tweet and like what they said and it saves me a lot of time not having to respond with a ‘Yeah’ or ‘Like’ – Now I will just seem rude and look like I don’t respond or read their tweets!”

Dorsey also hinted that he will be bringing in an option to edit tweets, change the verification process so that a blue tick is no longer a preserve of celebrities and “influencers” and that it could change how users’ follower counts are displayed.

Content, News, Social media, Twitter

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2023 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.