The majority of shared content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps such as WhatsApp and WeChat. Sanjay Sarathy, VP Marketing at Cloudinary, examines how brands can use visual media to profit from the power of this hard-to-reach but lucrative traffic stream.
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
Amazon Web Services has launched Amazon Honeycode, a fully managed service that allows customers to build mobile and web applications – with no programming required, with Slack and SmugMug among customers already planning to use the service.
Lord Bethell said the Department of Health was “seeking to get something going for the winter”. But, he told a committee of MPs, the app wasn’t “the priority at the moment”. By comparison, France, Italy and Germany have all released contact-tracing apps to monitor COVID-19 in recent weeks. The app has been the subject of … [Read more…]
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.