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Mobile

Next-gen retail: 4 business models shaping the future of digital commerce

June 9, 2017

There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.

Ads, Content, E-commerce, Mobile brands, global, government, local, retail

L’Occitane mobile location campaign lights up high street

June 7, 2017

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

Ads, Content, E-commerce, Mobile, Search content, CRM, media, retail, technology

Mobile case study: Pedigree teams with Google for lost dog app

June 6, 2017

The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.

Ads, Mobile, Search, Viral advertising, Australia, brands, Google, local

Siri in your living room: Apple unveils $349 HomePod

June 6, 2017

Apple is taking on Amazon’s Echo and Google Home with a voice-activated $349 speaker called the HomePod.

Ads, Mobile, News, Search Amazon, Apple, Google, iPad, music

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years

June 5, 2017

New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time.

Mobile, News, Search brands, demographics, marketing, technology, UK

CJ Affiliate debuts global cross-device tracking

June 5, 2017

Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.

Ads, Mobile advertising, brands, global, marketing, media

Psychology of sharing: Brits favour visual content

June 5, 2017

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

Mobile, Social, Viral advertising, brands, content, Facebook, images

Snapchat launches augmented reality glasses in Europe

June 2, 2017

Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US.

Mobile, Social Android, Europe, France, Germany, Italy

BT Sport partners Snapchat for Champions League Final

June 1, 2017

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.

Ads, Content, Mobile, Social, Video, Viral advertising, apps, Europe, Facebook, global

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

June 1, 2017

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.

Mobile, Social, Video analytics, apps, BBC, brands, content
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