It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.
Europe’s largest digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.
Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.
Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research.
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.